Anne Cai

Manager

Boston

Education

M.B.A., MIT Sloan School of Management; B.S., mathematics and political science, Massachusetts Institute of Technology

Summary of Experience

Ms. Cai applies consumer behavior and marketing research methods to litigation issues and strategic business problems, including false advertising, product liability, trademark infringement, patent infringement, and competition matters. She has extensive experience developing and evaluating quantitative and qualitative research to assess marketing, branding, and consumer perception and behavior. She specializes in survey research such as experimental studies; social media analyses; and statistical methods. Ms. Cai has assisted clients and supported leading marketing experts throughout the litigation process, from preparation of expert reports to deposition and trial testimony. Her work spans a range of industries, including technology, consumer products and services, e-commerce, telecommunications, and media and entertainment.

Practices