Laura O'Laughlin
Education
M.Sc., economics, Université de Montréal; B.A., international affairs, University of Colorado
Summary of Experience
Ms. O’Laughlin works with clients on both litigation and non-litigation matters. In the litigation context, she has served as an expert witness and testified at trial, and conducts economic analyses and manages case teams in support of academic and industry experts in a broad range of matters throughout the US and Canada. She has assisted clients in all phases of the litigation process, and has supported expert witnesses in the preparation of reports and other testimony in matters involving merger reviews, antitrust litigation, competition policy, labor relations, false advertising, finance, valuation, trademark, intellectual property (IP), and patent infringement. Ms. O’Laughlin also has experience with allegations of exclusionary conduct in various industries, including agricultural products, finance, retail, telecommunications, and technology. She has developed, administered, and analyzed surveys in trademark, IP, antitrust, consumer protection, and false advertising matters. In the non-litigation context, Ms. O’Laughlin uses complex research methods and modelling and applies innovative analytical approaches to provide new insights on the competitive and market challenges that clients face in managing and expanding their businesses. She publishes regularly on issues related to marketing, economics, litigation, and public policy. Ms. O’Laughlin is bilingual in both of the official languages of Canada, French and English.
Provided Expert Testimony
Additional Cases
- Absorption Pharmaceuticals, LLC v. Reckitt Benckiser, LLC
- dotStrategy, Co., Individually and On Behalf of All Other Similarly Situated, Plaintiff, v. Facebook, Inc., Defendant
- E-Retailer False Advertising Matter
- Joshua Wasser, et al. v. All Market, Inc.
- Malden Transportation Company, Inc., et al. v. Uber Technologies, Inc. and Rasier, LLC
- Student Loan Lawsuits Against Navient Corporation
- TS Media, Inc., et al. v. Public Broadcasting Service
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Which Method Is for You? Not All Surveys Are Made the Same
Law Journal Newsletters: The Intellectual Property Strategist, September 2020
2020O’Laughlin L, Ho H, Duong D
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Avoiding bias: ensuring validity and admissibility of survey evidence in litigations
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
2018 -
What Consumers Really Think About Reference Price Labels
Law360, March 21, 2017
2017Steckel J, Kirk Fair R, Shampanier K, O'Laughlin L, Shea J
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Ensuring Validity and Admissibility of Consumer Surveys
American Bar Association Section of Litigation, Consumer Litigation Newsletter, Winter 2017
2017 -
Will Expanded EEO-1 Data Collection Yield New Insights?
Law360, September 7, 2016
2016 -
The Index of Intergenerational Equity – 2016
The Generations Institute, March 2016
2016Gagné A, O'Laughlin L, Isabelle M, Bérubé-Mimeault N, Bélair C, Fontaine I
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October 20, 2023
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February 27, 2023
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June 16, 2022
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April 11, 2022
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Forum Deceptively Simple: Survey Evidence in Food and Beverage False Labeling Class Actions -
AG Feature Defending a Socially Conscious Brand: A Q&A with Professor Tülin Erdem -
AG Feature Introducing Surveys into Evidence: How to Avoid Bias -
AG Feature Will Expanded EEO-1 Data Collection Yield New Insights into Discrimination? -
AG Feature A Closer Look at the Use of Consumer Surveys in Litigation